The Black Farmer Gear Up for the Royal Wedding with a Limited Edition Sausage

The Black Farmer Gear Up for the Royal Wedding with a Limited Edition Sausage

The Black Farmer, the creator of award-winning gluten free sausages, is​ adding​ a new special edition sausage to his range, in celebration of the upcoming royal wedding.​ Part of The Black Farmer’s Daughter sub-brand, the celebration sausage features the founder’s mixed-race daughter, Scarlett, offering a “moreish pork sausage with a sweet kiss”. Launching in April […]

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK

Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]

Thomson’s Coffee Roastery & Café to Open in Newly Developed Argyle Street Arches

Thomson’s Coffee Roastery & Café to Open in Newly Developed Argyle Street Arches

Thomson’s Coffee Roasters of Glasgow, a 176-year-old family business, has announced it will be opening a state of the art open plan roastery, café, bakery and training space in Glasgow’s famous Argyle Street Arches; promising a unique and immersive coffee experience. The new café will be open from end of February. The Argyle Street Arches […]

Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays. The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer. Passengers will need to keep an eye out […]

Twinings Launches Vibrant New SuperBlends Range with Help from BrandOpus

Twinings Launches Vibrant New SuperBlends Range with Help from BrandOpus

BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]

10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years. The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day […]

Anthem Worldwide Partners with Pladis for Jaffa Cakes Redesign

Anthem Worldwide Partners with Pladis for Jaffa Cakes Redesign

Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]

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