Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Deliveroo, a leading food delivery company in the UK, has announced that it is to make all of its employees shareholders in the company and give them equity. The move will mean all permanent staff, present and future, will be given share options in the company. The move will be worth nearly £10 million in […]
Southpaw, the Kent-based creative agency, has helped a new Hampshire based start-up launch their high protein-based ketchup brand called In The Buff. It has been developed through Southpaw’s incubator platform Hatch. The brand has been developed to tap into the growing trend for people wanting lower salt and sugar and higher protein products, which contribute to good […]
Gourmet marshmallow company, The Marshmallowist will be launching a new innovative flavour pairings range to coincide with their first listing with John Lewis, supporting the growing trend of natural ingredients and spicy flavours as confectionary trends for 2018. Available instore from 16th May, the latest listing cements their position as the luxury sweet treat alternative […]
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of 2018 in Bestway, Landmark and Today’s Group wholesale depots. Three retailers, Sukminder Sangera (Knowl Hill Stores), Abdul Ghafar (Saver Express Dudley) and Jeysith Perinparasa (Newton Off Licence Widnes) each won a Ford Transit Courier van. […]
On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
Eat With Your Eyes, a food and drink branding agency from Bedford, recently completed a project with Casual Dining Group to create the full positioning story, brand styling and tone of voice for a new pub/coffee house/restaurant concept at London’s Heathrow Airport. Ale & Coffee Houses are modern British pubs with a hankering for the […]
In an industry first, Lancashire Farm Dairies has become the first UK yogurt producer to use free range milk in all of its yogurt products, a move that will benefit cows and farmers. The Rochdale-based company has committed to only using free range milk in every yogurt pot. The decision will guarantee that the cows […]
Levi Roots Soft Drinks is set to spice up soft drink sales this spring with the launch of new Exotic Kick. The Mango and Coconut flavoured carbonated drink has a kick of chilli, which is designed to appeal to spice-loving 16-35 year old males, the brand’s target audience. The drink has been developed exclusively for […]