Innovative online wine firm Wanderlust Wine has launched a campaign to acquire customers for its monthly wine delivery club. Wanderlust Wine – a challenger to the likes of Naked Wines – searches out wines from independent producers around the world and sells them to consumers either directly online, via its wine club subscription, or to […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Cornish cheddar cheese brand Davidstow has recently undergone an identity and packaging redesign with the help of strategic brand design agency, BrandOpus. For over 60 years Davidstow Cheddar has been made with exacting care in the Cornish village from which it takes its name. Using only local milk from a dedicated pool of West Country farms […]
A recent survey conducted on more than 500 British adults has revealed how frequently the nation enjoys a glass of gin, their favourite gin brand and preferred choice of garnish. The research, carried out ahead of World Gin Day on 9th June 2018, has found that Edinburgh Gin is the most popular choice of gin […]
The Collaborators have repositioned and redesigned The Reel Fish Co. as a challenger brand within the canned tuna category. With two standard varieties in both one can and three can formats, The Collaborators created an attention grabbing new brand identity and packaging design for Reel Fish, to reflect its mission to re-invigorate the tuna aisle. […]
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]
Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes. Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride […]
Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival. The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist. The menu includes a feta and beetroot dip salad with a roast […]
Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]