Heineken Reveals Spectre Ad, Plus World’s First Ever Selfie From Space

Heineken Reveals Spectre Ad, Plus World’s First Ever Selfie From Space

As part of its integrated global Spectre campaign, Heineken has unveiled a new TV spot by Wieden+Kennedy Amsterdam – titled “The Chase” – which features Daniel Craig as James Bond in a high speed boat chase. In addition, the brand also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed […]

Pepsi, Usher & UrtheCast Partner To Create An Epic Film Adventure

Pepsi, Usher & UrtheCast Partner To Create An Epic Film Adventure

In a first-of-its-kind, Pepsi is creating and producing a short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of […]

Pepsi Recruits Celebrities & Sports Personalities in Revamp of the Pepsi Challenge

Pepsi Recruits Celebrities & Sports Personalities in Revamp of the Pepsi Challenge

March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]