NPD follows a year of exponential UK growth and launch into the U.S. Real food & supplements brand, Hunter & Gather, whose best-in-class, sustainably sourced real food essentials and supplements are stocked in Booths, Ocado, Wholefoods and Amazon, has extended its supplements range with the launch of two new health-promoting products; Collagen Creamers and MCT […]
Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
CPG industry leader Adam Spriggs joins Thirst as partner to accelerate US growth With further US expansion on the horizon, Thirst targets turnover of £5 million by 2024 Creative agency’s clients include Ooni, Brooklyn Brewery, Botanist, Innis & Gunn, The Botanist Gin and Brewgooder Recruitment drive on the horizon as agency has designs on becoming […]
Family (and friends) have revealed Unreal’s spooky Halloween edition candy boxes – and today (October 31) couldn’t be more apt. However, this is far from jumping on the Halloween bandwagon. The origins of Unreal make for a rather chilling tale… Unreal was actually born out of a parents fear of what their kids would bring back in their Halloween […]
Founded in 2005, Hint Water has always prided itself on not only delivering refreshment without sugar, diet sweeteners, calories or preservatives, but also flavours so accurate, they’re almost unbelievable. So unbelievable, in fact, that the San Francisco-based brand partnered with creative agency Funworks for a comedic campaign that takes fans of Hint on an unexpected […]
To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on people by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting “marks,” Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle. Among the unsuspecting “marks” was […]
Actor Nick Offerman has finally unveiled his centuries-old secret. He did, in fact, single-handedly discover how to make Scotch Whisky. With the assistance of his dear friend Lagavulin Islay Single Malt Scotch Whisky, of course. Now, the two are honouring their everlasting friendship by releasing a dedicated bottle for their world-changing discovery: Lagavulin Offerman Edition Aged […]
Continuing its mission to collaborate with those pushing boundaries on the cultural frontier, last night Bulleit unveiled limited-edition 3D Printed Sneakers at the Bulleit 3D Printed Frontier Experience in Dallas. The launch is the latest iteration of the Bulleit Frontier Works project that celebrates those who are pushing the frontier of their craft and who […]
Miller Lite is launching a powerful new campaign focused on reimagining the iconic “It’s Miller Time” for today’s generation of drinkers. The campaign makes a bold statement about consumers’ dependence on social media and aims to inspire them to get back to enjoying beers with friends, or Miller Time, which the brand describes as “The […]
The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “TEAM UP FOR EXCELLENCE” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar […]