Heineken, the world’s leading international brewer, launches its coveted “#Heineken100” initiative, an exclusive product collaboration and seeding program that celebrates Heineken’s uber-influential consumers. This year’s program marks the third in partnership with Chris Gibbs, owner of pioneering retail outpost Union Los Angeles. In its fifth year, the 2014 program will be elevated to new heights, […]
Cracker Jack, the brand known for the “surprise inside” every package, and Macy’s are unveiling the biggest surprise yet this Thanksgiving: a float in the 88th Annual Macy’s Thanksgiving Day Parade in New York City. This marks the first time a PepsiCo brand has presented a float in the iconic Parade that has long been […]
Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS. The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. […]
This year, the Crisco Pie & Baking Hotline (1-877-367-7438) is back to help home bakers master their desserts and restore baking confidence everywhere. Now in its ninth year, the Crisco Pie & Baking Hotline is expanding its repertoire to include all baking categories and ensure no cake, cookie or pie gets left behind. From how […]
“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
Beverage giant PepsiCo has released a new, artisanal cola product variant that targets the millennial generation by going back to old-fashioned. Named after Pepsi’s inventor, Caleb Bradham, the new ‘Caleb’s Kola’ boasts of pure, simple and honest ingredients, such as sparkling water, Fair Trade cane sugar, kola nut extract, and a “secured blend of brown […]
To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad. In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering […]
The spirit of our ancestors never leaves us, and Day of the Dead (Día de los Muertos) offers the perfect occasion to remember the lives of those who have gone before us and the family traditions they shared. Acknowledging those traditions, Nestlé Abuelita, the authentic Mexican chocolate with a hint of cinnamon, celebrates Día de […]
Siri has found a match in a pizza delivery app with similar voice recognition and intuitive response technologies. The new app from Domino’s pizza just speaks volumes of how far people will go to make pizza as easy to get as possible. Pizza has always been put on a pedestal. It comes in an astounding […]
M&M’s Brand has a message to all the diehard fans of M&M’s Crispy Milk Chocolate Candies: They’re finally back … because of you. After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced M&M’s Crispy will return to stores nationwide in the USA in January 2015, following […]