Subway Team with Diet Coke to Offer Fans Exclusive Chance to Meet Taylor Swift

Subway Team with Diet Coke to Offer Fans Exclusive Chance to Meet Taylor Swift

Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]

Dos Equis Taps Into Tech To Bring Masquerade To Life

Dos Equis Taps Into Tech To Bring Masquerade To Life

Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]

The Coffee Bean & Tea Leaf Celebrates National Coffee Day At Union Station

The Coffee Bean & Tea Leaf Celebrates National Coffee Day At Union Station

The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California’s most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever The […]

Robinsons Fruit Shoot Introduces New “Strawbrainy” Flavour in U.S.

Robinsons Fruit Shoot Introduces New “Strawbrainy” Flavour in U.S.

Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]

.beer Domain Launched

.beer Domain Launched

The Brewers Association (BA), the not-for-profit trade association that represents the majority of U.S. breweries, were among the first to register .beer web addresses under the new Internet top-level domain .beer, when it became available to the general public on September 25, 2014. The launch of .beer by registry operator Minds + Machines is part […]

Smirnoff Vodka Brings New Meaning to Sour & Sweet

Smirnoff Vodka Brings New Meaning to Sour & Sweet

Smirnoff Vodka is bringing a zesty new twist to the vodka category with the launch of its latest innovation, Smirnoff Sours. The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit […]

Orbit Gum Gives Away One Million Pieces Of Gum To Celebrate National Coffee Day

Orbit Gum Gives Away One Million Pieces Of Gum To Celebrate National Coffee Day

In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]

Maggiano’s ‘Lighter Take’ On Classic, Italian Dishes Keeps The Portion & Flavour

Maggiano’s ‘Lighter Take’ On Classic, Italian Dishes Keeps The Portion & Flavour

Lemon zest instead of lemon butter? Pan sauteed chicken instead of fried? Fresh, hand-cut fettuccine that uses less oil? These are just a few of the decisions the culinary team at Maggiano’s Little Italy made when creating the brand’s “Lighter Take” menu, which features 11 new preparations of classic, Italian dishes with at least one-third […]

Grey Goose Vodka & Virgin Galactic Partnership Takes Flight

Grey Goose Vodka & Virgin Galactic Partnership Takes Flight

Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson’s commercial spaceflight experience. The partnership will feature the creation of exclusive content, experiential events, limited editions and consumer retail engagement. The partnership was announced last night at the Rose Space Centre and Planetarium in New York. Grey Goose will mark the partnership […]