Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]

Swon Brothers Fuel Competition Between Twix Cookie Bars

Swon Brothers Fuel Competition Between Twix Cookie Bars

http://www.youtube.com/watch?v=RT_L7nkIZQ8&feature=youtu.be The Swon Brothers – Zach and Colton – two of country music’s brightest rising stars who recently signed with Arista Nashville, have been performing together for years. But this week, they accepted a challenge that put them on opposite sides of the stage – and the Twix Brand rivalry. Zach released a special jingle for […]

Cheerwine Takes On the Pacific Northwest

Cheerwine Takes On the Pacific Northwest

Cheerwine, the soft drink of the South, has taken its southern handshake in a bottleto the Pacific Northwest. In mid-October the company began producing the soft drink known for its one-of-a-kind taste in Olympia, Washington. It’s the first step in bringing Cheerwine to the shelves of retailers in that region. “Cheerwine has made a commitment […]

Deutsch LA & Diamond Nuts Discover the Motivation Behind Baking

Deutsch LA & Diamond Nuts Discover the Motivation Behind Baking

Creative agency Deutsch LA recently indulge in some Nut Fantasy for a new campaign for Diamond Nuts. While developing this campaign, the duo discovered that people will do a lot simply for praise and compliments alone. Praise serves as a motivator in the work place, for children to behave well and in this case, for […]

Hill Holiday Launches Social Media Push for Dunkin’ Donuts Coffee

Hill Holiday Launches Social Media Push for Dunkin’ Donuts Coffee

http://www.youtube.com/watch?v=1YB8V9iV0qI When coffee lovers tap out their next Twitter or Facebook post exalting Dunkin’ Donuts famous brew, they may find themselves starring in the company’s new social media-based ad campaign. A carefully selected group of Facebook and Twitter users who’ve tagged their posts with a #mydunkin hashtag are in fact already appearing in a 7-spot […]

M&M’s Packaging Gets A Concept Redesign

M&M’s Packaging Gets A Concept Redesign

Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]

Gallo Invites Americans to Help Fight Hunger this Holiday Season

Gallo Invites Americans to Help Fight Hunger this Holiday Season

Gallo Family Vineyards announces the fourth annual Every Cork Counts campaign to help raise $100,000 to support the efforts of the Meals On Wheels Association of America. With 8.8 million seniors facing the threat of hunger today, the program offers Americans a simple way to make a difference during the holidays. According to a Gallo […]

Holiday Flavours Inspired by “The Hobbit” Trilogy Return to Denny’s

Holiday Flavours Inspired by “The Hobbit” Trilogy Return to Denny’s

The quest for Middle-earth inspired adventure begins at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by “The Hobbit” films and a bounty of exclusive movie content available only […]

Peroni Nastro Azzurro Celebrates 50th Anniversary

Peroni Nastro Azzurro Celebrates 50th Anniversary

This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]

Celestial Seasonings Enables Fans to Share the Flavours of the Holidays

Celestial Seasonings Enables Fans to Share the Flavours of the Holidays

Nothing marks the start of the holiday season quite like Celestial Seasonings holiday teas. So, to help tea drinkers immerse themselves in the holiday spirit and share the magic of the season, Celestial Seasonings will enable 25,000 fans to surprise a special someone anywhere in the country with a special delivery of Celestial Seasonings holiday […]