Yonder Media creates digital and outdoor campaign for Vita Coco

Yonder Media creates digital and outdoor campaign for Vita Coco

Yonder Media has taken a content-first approach for its latest Vita Coco campaign, the leading coconut water brand, to highlight its Pressed and Pure products’ health benefits and how they can support an active lifestyle. The multi-layered media campaign involves a digital partnership, podcasts, paid social and outdoor. It focusses on building understanding of Vita […]

Chrissy Teigen Plays a Coconut ‘Plant Manager’ in New Vita Coco Spot

Chrissy Teigen Plays a Coconut ‘Plant Manager’ in New Vita Coco Spot

As a mother, supermodel, TV personality, social-media phenom and wife of musician John Legend, Chrissy Teigen doesn’t exactly need another job—let alone one as a plant manager. But that’s what Teigen is now. At least, that’s what she is in a new spot for Vita Coco. Shot on a white-sand beach at Key Biscayne, Florida, […]