LOVE Unveil New Vodka Brand for BrewDog – Rogue Wave – a Tribute to Founder’s One-Armed Cousin

LOVE Unveil New Vodka Brand for BrewDog – Rogue Wave – a Tribute to Founder’s One-Armed Cousin

Manchester creative agency LOVE has unveiled its third brand design job for BrewDog since signing up for an equity partnership deal at the start of 2019. LOVE was briefed to create a vodka brand that reflects BrewDog’s Aberdeen heritage and their dedication to quality distilling, born from the waters of the North Sea. The agency […]

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE Invites People to Treat Themselves as the Special Occasion with the Launch of Live Victoriously

GREY GOOSE vodka announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers’ demand for more authentic and relatable luxury brands – personal fulfilment is no longer achieved by simply impressing others, but rather by celebrating the moments that matter to one personally – […]

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

ShopTalk Proves Just the Tonic for British Vodka Brand Chase

London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday.  Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money.    Chase, a family-run distillery that operates out of […]

Ketel One Celebrates TV’s Finest as the Official Spirits Partner of the 70th Emmy Awards Season

Ketel One Celebrates TV’s Finest as the Official Spirits Partner of the 70th Emmy Awards Season

This September, Ketel One Family-Made Vodka will raise a glass to television’s brightest stars as the Official Spirits Partner of the 70th Emmy Awards Season. In honour of TV’s biggest night, Ketel One Vodka is pulling out all the stops, unveiling a collection of official Emmy cocktails crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The […]

Absolut Launches Global Interactive Selfie Campaign in Airports With the Help of JCDecaux

Absolut Launches Global Interactive Selfie Campaign in Airports With the Help of JCDecaux

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]

Stoli Says it ‘Loud and Clear’ in Visceral New Global Campaign

Stoli Says it ‘Loud and Clear’ in Visceral New Global Campaign

 Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers. The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, […]

Absolut Goes Red, White & Blue to Celebrate the Summer with New Limited Edition Absolut America Bottle

Absolut Goes Red, White & Blue to Celebrate the Summer with New Limited Edition Absolut America Bottle

Absolut unveils the summer’s best-dressed party favour – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organisation, Keep America Beautiful. Painted in red, white and blue, […]

Café Belvedere Transport Guests in Tuk Tuks to Their Pop-Up Bar During London Fashion Week

Café Belvedere Transport Guests in Tuk Tuks to Their Pop-Up Bar During London Fashion Week

Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled […]

The First Vodka Designed to be Mixed with Water Set for UK Launch

The First Vodka Designed to be Mixed with Water Set for UK Launch

The world’s first vodka designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev. Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. As the world becomes increasingly aware […]