Absolut unveils the summer’s best-dressed party favour – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organisation, Keep America Beautiful.
Painted in red, white and blue, the Absolut America bottle is raising the bar for summer partygoers and patriots alike to show their Stars and Stripes pride. As a Swedish-born brand with nearly 40 years of rich history in the U.S., Absolut hopes to bring people together – regardless of background, border or belief – in celebration of the world’s greatest melting pot.
“Absolut has always embraced the magic of mixing – from cocktails to cultures to communities,” said Shefali Murdia, Brand Director at Absolut, Pernod Ricard USA. “With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene – with delicious cocktails and a side of giving-back.”
Buy a Bottle. Share a Photo. Give Back.
Absolut has teamed up with Keep America Beautiful (KAB), an organisation with a mission to inspire and educate people across the nation to take action toward improving and beautifying their communities, so that everyone, everywhere can take part in creating a better tomorrow, today.
From May 1, 2018 to September 3, 2018, Absolut will donate $1 to Keep America Beautiful for every photo shared showing how people party with a purpose using #AbsolutAmerica and #promotion. In support of the Keep America Beautiful Great American Cleanup, the nation’s largest community improvement program, Absolut’s donation will support the program’s estimated 60,000 events fuelled by millions of volunteers and participants who come together in tens of thousands of communities nationwide to #DoBeautifulThings.
“This year, Keep America Beautiful is celebrating 65 years of helping organise, evangelise and activate local communities around keeping our neighbourhoods clean, green and beautiful,” said Helen Lowman, President and CEO, Keep America Beautiful. “As one of the first organisations to embrace the power of public/private partnerships, joining forces with eco-friendly, responsible brands like Absolut is crucial to the success and impact of our organisation as we work to end littering, improve recycling and beautify America’s communities.”
Absolut America will be available US-wide starting May 1, 2018 for an MSRP of $19.99 (750mL), $25.99 (1L) and $29.99 (1.75mL).