Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut and Lowe Lintas India Drive the Message that a Colourful World is a Colourless One

Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut Celebrates Australian Marriage Equality in ‘Absolute Love’ Campaign by Cummins&Partners

Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]

Absolut Teams with Capital FM’s Roman Kemp and Dirty Martini to Give Away Taxi Rides

Absolut Teams with Capital FM’s Roman Kemp and Dirty Martini to Give Away Taxi Rides

 Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]

Absolut Begin Global Search for Next Artistic Collaborator

Absolut Begin Global Search for Next Artistic Collaborator

 Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]

Absolut Takes Over Soho Townhouse to Create Porn Star Martini Experience

Absolut Takes Over Soho Townhouse to Create Porn Star Martini Experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail. The “Absolut Porn Star Martini Townhouse” will run throughout London Cocktail Week between 3rd and 6th October in Soho. Visitors will be able to explore four floors of the Victorian property, each […]

Absolut Launches Global Interactive Selfie Campaign in Airports With the Help of JCDecaux

Absolut Launches Global Interactive Selfie Campaign in Airports With the Help of JCDecaux

Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]

Absolut Goes Red, White & Blue to Celebrate the Summer with New Limited Edition Absolut America Bottle

Absolut Goes Red, White & Blue to Celebrate the Summer with New Limited Edition Absolut America Bottle

Absolut unveils the summer’s best-dressed party favour – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organisation, Keep America Beautiful. Painted in red, white and blue, […]

Absolut and VICE Encourage Aussies to Express Uniqueness on the Dance-Floor in New Initiative

Absolut and VICE Encourage Aussies to Express Uniqueness on the Dance-Floor in New Initiative

 Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

 Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain […]

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]

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