Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part […]
Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity. In 1986, Andy Warhol became the first in a long line of celebrated artists to collaborate […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]
One of the world’s most iconic vodka brand unveils its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas – the brand’s first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography. The […]
Absolut and Baz Luhrmann have come together to design their first vodka bottle that pays tribute to Australia. The “Oz” bottle comes in an orange and apple green color scheme, with vignettes, flowers and parrots that form the letters “O” and “Z”. A special neck tag is also attached to each bottle, revealing the four […]
As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]