Walmart and Target Looking to Capitalise on Trader Joe’s ‘Two-Buck Chuck’ Success

Walmart and Target Looking to Capitalise on Trader Joe’s ‘Two-Buck Chuck’ Success

Walmart, Kroger, and Target are rolling out premium wines for cheap. They’re trying to copy Trader Joe’s success with “Two-Buck Chuck” and capitalise on America’s love affair with wine. The big-box players have recently tried a variety of tactics — new brands, partnerships, and delivery choices — to prove their wine bona fides and attract […]

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

A Single Walmart Receipt Leads to Three Minute Long Films from Hollywood Elite

A Single Walmart Receipt Leads to Three Minute Long Films from Hollywood Elite

During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single […]

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

Snickers and Skittles Team with Coach Herm Edwards for Super Bowl ‘Almost Game-Time Show’

What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]