TARGET TO INCREASE WOMEN IN LEADERSHIP AS PART OF WIDER COMMITMENT TO DIVERSITY
SIG strengthens commitment to diversity, equity and inclusion by targeting 30% women in leadership by 2025
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
illycaffè, a global leader in the high quality coffee segment, brings its #Thanks4TheCoffee initiative to life to recognise International Coffee Day, as designated by the ICO (International Coffee Organisation) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #Thanks4TheCoffee, which strives to forge deeper connections among consumers and those […]
Beverage brand Schweppes created a touch-sensitive dress to show how many times women in Brazil are touched without consent at nightclubs. The idea came from a harrowing statistic: 86 percent of Brazilian women have been harassed at dance clubs. Schweppes and Ogilvy Brazil created the dress, which has sensors to register touch in real-time, […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
MEC Wavemaker has co-created a partnership with AOL and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd and Denise Lewis, have been launched to inspire women to take on the world. The films are part of Activia’s new mission to inspire and help […]
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how you look, love how you feel, helping you love sex” via BMF Australia. The WW Black program is a uniquely tailored three-month approach that was borne of a sobering truth: over half of Australian women prefer to have sex with […]
Women are forces to be reckoned with – their inner strength is not something that can be defined, but it certainly can’t be denied. 2015 was another powerful year for women, and Special K is celebrating those who rocked it in the year that past, via a video compilation of top moments from women in […]
AB InBev, the world’s leading brewer, has released insights from research looking at the appeal of beer among women in the UK. The research reveals that women over the age of 25 now make up one in six (16%) of all beer purchases – the highest it has been in the past five years. Women […]
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]