Have you ever seen an ad that’s upside down? Chances are you haven’t. For its newest campaign, Flavour From Down Under, that’s exactly what noosa yoghurt is doing. For the first time, the brand is truly leaning into its Aussie roots – embracing a double entendre that speaks to its origins and the fruit compoté […]
Three-Strong ‘Good To Go’ Range Launched Building on last year’s brand refresh and subsequent ad campaign, Nomadic has started 2024 with the launch of ‘Good To Go’, its first-ever range of pouched snacks, designed for hard-working people ‘who need to get the job done’. Launching in SPAR, each 150g pouch combines smooth oats and yogurt with fruit, for what […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
Global yogurt brand Yoplait has expanded its wellness offering with the introduction of Yoplait Zero – available now with an RRP of £1.89 for a pack of four. With less than 60 calories per pot, Yoplait Zero contains 100% real fruit pieces and is free from artificial colours, flavours and preservatives, making it ideal for […]
MozzaRisella, the first and only product line from germinated brown rice grown by organic farming has launched Yo-Ger in the UK. The vegan yoghurt alternative is not only free from lactose, gluten, nuts and soya, but also benefits from the health advantages of using purely sprouted brown rice to maximise nutrition. Yo-Ger is available in […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience. Spotify has partnered with Light & Free to offer unique music prizes throughout 2017 where an intimate group of winners will see their favourite top-tier artists perform. These unplugged […]
Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]
FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]