Liberté debuts new look for ultimate indulgence

Liberté debuts new look for ultimate indulgence

Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot.  Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]

Yoplait Launches New Zero Range

Yoplait Launches New Zero Range

Global yogurt brand Yoplait has expanded its wellness offering with the introduction of Yoplait Zero – available now with an RRP of £1.89 for a pack of four. With less than 60 calories per pot, Yoplait Zero contains 100% real fruit pieces and is free from artificial colours, flavours and preservatives, making it ideal for […]

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

Danone Light & Free Partners with Spotify in an Exclusive Music Campaign

Danone Light & Free Partners with Spotify in an Exclusive Music Campaign

Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience. Spotify has partnered with Light & Free to offer unique music prizes throughout 2017 where an intimate group of winners will see their favourite top-tier artists perform. These unplugged […]

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]

Arla’s New ‘LowCal’ Yoghurt Concept Offers Easy Way Into Weight Management

Arla’s New ‘LowCal’ Yoghurt Concept Offers Easy Way Into Weight Management

Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]

FAGE UK Launch FRUYO Yoghurt

FAGE UK Launch FRUYO Yoghurt

FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]