Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

As obesity amongst younger people spreads, compulsory cooking lessons are back on the menu in the UK for pupils from September 2014. The news may represent a timely recipe for the health of the younger generation, as latest research from Mintel reveals just 30% of those aged 16-24 feel confident in the kitchen, compared to […]

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]