The Barbarian Group Goes Back to the ’90s to Bring Back Crystal Pepsi

Crystal Pepsi is back, with help from creative agency The Barbarian Group. Pepsi announced that it will re-release Crystal Pepsi, its clear cola from the 1990s for a limited time. The only way to get a bottle is to sign up for a sweepstakes running from Dec 10-11 through the brand’s loyalty program, Pepsi Pass, and 13,000 winners will win a complimentary six-pack of the soda.

Pepsi also released a two-minute, 41-second spot from The Barbarian Group featuring a janitor who finds that one floor of his office building is still stuck in the ’90s, working hard on the Crystal Pepsi release.

  Beverage, Clear Cola, Crystal Pepsi, Marketing, Non Alcoholic, Pepsi Pass, PepsiCo, Product Re- Launch, The Barbarian Group, USA