The Terry’s ‘Board of the Unsquare’ have called an important meeting to debate the latest chocolate flavour to excite the nation. The board features a host of eccentric British characters, including The Fox, The Socialite, Watson, The Mod, and The Cow.
It’s almost unfathomable that it never crossed the Board of the Unsquare’s collective mind to make a flavour available in the world’s most popular chocolate flavour. Which is why they’re now launching… Their first ever smooth and creamy Terry’s Chocolate Milk Ball.
BETC London is supporting the launch of new Terry’s Chocolate Milk with an integrated campaign across TV, OOH, and Radio from October 1st.
The 20s Claymation film was directed by renowned claymation specialist director Victor Haegelin through production company WIZZ.
Lorene Decam, Senior Marketing Manager at Terry’s Chocolate said: “After launching Terry’s Chocolate Mint Ball last year and selling out in record time, we wanted to be even ballsier. Launching a plain version is something most brands start with but Terry’s will always be different.”
But superfans fear not, as the Chocolate Milk Ball will live side by side this Christmas with the OG Terry’s Chocolate Orange.
Tristan Lenczner and Simon Carr, creative team at BETC, said, “In the age of A.I. with everything being made in seconds, it’s been an incredible experience to bring to life something as crafted and painstaking as clay animation. As big fans of Chicken Run and Wallace and Gromit it’s been something we’ve always wanted to do. Getting to work with someone as experienced as Victor has made it even more special”.
Credits:
Brand: Terry’s Chocolate
Project: Introducing NPD, Milk Chocolate
Film title: Board of the Unsquare Part 2
Client team:
International Marketing Director: Albane de la Neuville
Senior Marketing Manager: Lorene Decam
Brand Manager: Laura Greenhorn
Agency: BETC London
Executive Creative Director: Antoinette Beatson
Creatives: Tristan Lenczner & Simon Carr
Designer: Jus\n Reich
Managing Partner: Andy Fraser
Senior Account Director: Shakira Connolly
Producers: Slim Trabelsi / Leslie Levy
Director: Victor Haegelin
Production: WIZZ
Sound: Virtual Sound
Source: BETC London
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