The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Tic Tac Mixers mints, the newest addition to the Tic Tac family of products.
This new sub-brand features first-of-its-kind, dual-flavoured pills that change from one flavour to another as you let them melt in your mouth for a small, yet exciting and unexpected experience.
Traditionally known to consumers as a leading mint brand for more than 40 years, the transformative flavour properties of these new mints are a breakthrough for both the Tic Tac brand and the mints/candy industry.
“While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise,” said Todd Midura, Category Manager for the Tic Tac brand at Ferrero USA, Inc. “New Tic Tac Mixers mints may ultimately bring a little fun to our consumer’s day – it’s something new and different from the Tic Tac brand.”
The new Tic Tac Mixers mints are an innovative product that provide a flavour changing experience. The first flavour is evident as it touches your tongue. As you let it melt in your mouth, a second tasty flavour emerges to surprise and delight. The first two products within this new sub-brand highlight refreshing beverage flavours. They include:
- Cherry Cola flavour Tic Tac Mixers: transition from a cherry flavour to a classic cola flavour
- Peach Lemonade flavour Tic Tac Mixers: change from a peach flavour to the sweet flavour of lemonade
Tic Tac Mixers mints will begin to rollout nationwide in the US beginning in June.