Tiger Beer and BBDO Singapore Create a Love Affair with Street Food for Valentine’s Day

When it comes to food, love knows no boundaries.

Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food.

The video was inspired by a fan’s love for char siew and has garnered more than 377,000 views and 1,000 shares in less than 2 days of its launch on Tiger Beer Singapore’s Facebook fan page.

Our street food is integral to our Singaporean identity and culture.

Likewise, Tiger Beer is proudly brewed in Singapore, reflecting our unique Singaporean tastes, flavours and way of life.

As the beer of Singapore and a faithful companion to the local hawker scene for more than 60 years, Tiger Beer’s mission to support our iconic Singapore street food culture will continue in 2017.


Creative Director and Lead Copywriter: Ravi Eshwar
Executive Creative Director: Primus Nair
Writer: Chen Shang Hao
Art Directors: Tan Zi Wei, Christie Way
Producer: Ann May Chua
Account Management: Fiona Huang
Production: FLARE (BBDO Singapore’s in-house content production division)
Music & Sound: Song Zu Singapore
Client: Tiger Beer, Asia Pacific Breweries Singapore (Venus Teoh, Soo Kui Jien)
Media Agency: Starcom Media Worldwide
PR Agency: Ogilvy Public Relations Singapore

Source: Campaign Brief

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