Valeo Snackfoods collaborates with CHILLI on Seven Continents launch

Leading FMCG design agency CHILLI have created the new brand and packaging for Seven Continents for Valeo Snackfoods.

Inspired by shopper’s searching for more adventurous global flavours, the brand focuses on delivering ‘A world full of flavour’ through a range of exciting products. 

Taking consumers on an adventure to different parts of the world, the CHILLI team crafted the brand identity and designed the packaging, delivering a ‘window on the world’ on the front of the packaging through an impactful and distinctive ‘7’ graphic. Whilst the introduction of a range of bespoke illustrations helped to convey the source of the flavour inspiration.

Seven Continents is available in British-inspired salt and vinegar ridged crisps; Thai-inspired sweet chilli hand-cooked crisps; Peking-inspired spare rib crispy rolls; and Mexican-inspired chilli tortilla chips.

Source: CHILLI

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