Say hello – make that, ciao – to Wendy’s new Ciabatta Bacon Cheeseburger, the perfect combination of contrasting flavors and textures you would expect to find in an upscale bistro.
No typical marinara and mozzarella here – the Ciabatta Bacon Cheeseburger smells and tastes like it was crafted under the Italian sun. It features Mediterranean-inspired ingredients, like tangy, creamy rosemary garlic aioli and sweet, mildly tart, roasted chopped tomatoes. The tomatoes and spring mix made from nine different greens give a burst of cool freshness against melty, naturally aged Asiago cheese and a hot quarter-pound patty of fresh, never-frozen North American beef. Applewood Smoked bacon gives the cheeseburger extra crunch, and toasted authentic ciabatta bread makes the perfect bun for these complex, rich flavors.
“We’re back again with another premium cheeseburger on an artisan crafted bun to give consumers what they’ve come to love from Wendy’s,” said Craig Bahner, Wendy’s Chief Marketing Officer. “The new Ciabatta Bacon Cheeseburger reinforces our commitment to offer consumers premium ingredients and unique flavors, changing what they should expect from a quick service restaurant.
“2013 was our ‘Year of the Bun’ – featuring the popular artisan pretzel bun paired with both cheeseburgers and chicken sandwiches; buttery brioche with our Bacon Portabella Melt; and a five-grain flatbread that gave grilled chicken a brand new look. Sales results proved these products were a hit with consumers as company-operated same restaurant sales were up 3.2 percent in the third quarter of 2013 (versus the prior year) and preliminary same restaurant sales were up 3.1 percent in the fourth quarter.”
These innovative products are one component of Wendy’s ongoing brand transformation initiative, which also includes the re-imaging of restaurants with a bold, contemporary look; an updated Wendy’s logo; new crew uniforms; and consumer-preferred menuboards and packaging.
Gotta Ciabatta
Wendy’s new ciabatta bun has a light, airy texture and a thin, delicate crust. It is produced on an artisan line and is sliced and baked, meaning no two ciabatta buns are exactly the same.
The Ciabatta Bacon Cheeseburger is on-trend with what consumers are craving in 2014. According to Technomic’s recent The Flavor Consumer Trend Report, artisan breads are listed among the Top 10 restaurant trends, and authentic sauces – like aiolis – and varied herb toppings were among the 2014 forecasted trends by Burger Business.
Available for a limited time only, the Ciabatta Bacon Cheeseburger has a recommended price of $4.79.
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