The first squeezy chocolate peanut butter, from the UK’s number one peanut butter brand
Whole Earth, the natural food brand owned by Ecotone UK, is expanding its innovative range of squeezy Drizzler peanut butters with a delicious new chocolate flavour. The new addition features Drizzler’s signature silky texture, highly convenient format and 100% natural ingredients.
Specially created for drizzling on everything from hot cross buns to coffee, Whole Earth Drizzler Chocolate is available in Sainsbury’s main supermarkets and local convenience stores nationwide, RRP £3.69 (320g).
Disrupting the spreads category by tapping into indulgent foodie moments, the new Drizzler recipe is made with real chocolate combined with super smooth Drizzler peanut butter and naturally sweetened with coconut blossom sugar. It contains 50% less sugar* than the leading chocolate spread for a wholesome and delicious take on a chocolate treat.
Made with only plant-based ingredients, Whole Earth Chocolate Drizzler is a natural source protein and a high source of fibre.
Whole Earth changed the game for peanut butter lovers in 2022, introducing a category first with Drizzler’s unique squeezy bottle and drizzable texture, crafted with 100% nuts through a unique milling process. The wholesome and delicious new Chocolate flavour joins Classic Roasted Super Smooth and Golden Roasted Super Smooth in the award-winning Drizzler family.
Adele Ward, Whole Earth marketing director at Ecotone UK, says:
“Our Drizzler peanut butters are giving consumers a whole new way to enjoy peanut butter. The unique squeezy design and unrivalled smooth texture has shaken up the category and we’ve received really positive shopper feedback.
“Until now, just one thing has been missing…chocolate! We wanted to create a chocolate flavour the Whole Earth way – totally natural, totally tasty and in recyclable packaging. It’s a more wholesome and natural alternative to sugar-laden chocolate spread in a highly convenient format, to build excitement and continue to drive the category forward.”
All bottles in the Whole Earth Drizzler range are made from recycled plastic and can be recycled again.
Whole Earth is the UK’s number one peanut butter brand with a firm commitment to wholesome foods with nothing artificial added. It is part of the Ecotone UK family of purpose-driven brands – and guided by its Food for Biodiversity mission.
Ecotone is B Corp certified and holds the world’s highest score for a multi-national food company.
*when compared to the leading chocolate spread with 56.3g sugar per 100g
Source: Whole Earth
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