William Murray Hamm brand agency (WMH) has been asked to design the interior of a innovation center for Lamb Weston, a ConAgra Foods brand, with more than 60 years’ experience as one of the world’s leading suppliers of frozen potato products to restaurants and consumers.
The company planned a new innovation center with co-creation spaces, fully functioning kitchens, pilot line, interactive areas and a resource for employees.
Having already started the building phase for the project, Lamb Weston approached long time collaborating agency WMH in March 2016 to create the overall theme and interiors. The Center opened to employees on June 24, and to Lamb Weston customers soon after.
Garrick Hamm, creative director of Williams Murray Hamm said: “We love working with Lamb Weston. Once again, WMH has been there to help them bring their Innovation Center to life. Their strength of purpose, reflected in the Innovation Center design, really encourages their employees and customers to be as inventive and imaginative as they like – the possibilities are endless”.
Deborah L. Dihel, Ph.D. senior director Research and Innovation at Lamb Weston said:
“WMH was the perfect partner to help us communicate Lamb Weston’s brand promise throughout the building in a distinctive and memorable way. The design elements set the stage as soon as our visitors see us from the street, and their experiences are enhanced further as they enter and work in the space. WMH’s design communicates our history of successful innovation, yet at the same time, inspires all who enter to be futuristic, be inventive and make their potato dreams a reality.“
Source: Potato Business