XYZ Helps Hotpoint and Jamie Oliver to Make the UK Think Differently About their Forgotten Foods

Hotpoint are teaming up with celebrity chef Jamie Oliver to challenge the UK to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Food recipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with Jamie in October.

Winning recipes will also make up the tasting menu when the cafés opened to the public.

To help promote their campaign, Hotpoint are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK to inspire and teach people handy tips and recipes to help prevent food waste.

Experiential Agency XYZ, delivered the Hotpoint Cookery Schools at Camp Bestival to kick off the start of the Fresh Thinking Roadshow. At the event, parents and guardians were able to book themselves and their child to take part in one of our Food Waste Cooking lessons.

Each cooking lesson consisted of the key campaign messaging on the Top 10 Most Wasted foods and the call to action were re-laid to the participants. They were then taught how to make banana, apple and couchette muffins & a flat bread pizza using pickled broccoli steams as one of the toppings, they got to take away these dishes to share with their friends and family who didn’t attend.

“Hotpoint asked XYZ to give its consumers an experience that was both educational and practical, but also lots of fun. With food waste being such a pressing issue, we wanted to bring the cookery school for delicious leftovers recipe to life. We wanted to show that Hotpoint really understood the issues facing their consumers and how they could help them for the future. It is a brilliant activation to be part of and great to see the message of recycling and food waste delivered in such an engaging and meaningful way,” commented Will Mould, Managing Director of XYZ.

The Fresh Thinking Café will open at 133–135 Bethnal Green Road, on October 10 and 11. Walk-ins are welcome, or customers can book on a link to guarantee a table. The café will operate on a ‘pay what you want’ basis and proceeds will be donated to FoodCycle – a charity fighting food waste, food poverty and loneliness, across the UK.

Source: XYZ

  Cafe, Food, Food Waste, FoodCycle, Fresh Thinking, Marketing, pop-up, Promotion, Roadshow, UK