Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first.
Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with Yorkshire band and all round lovely folk Ellen & the Escapades to record the music, with actress Ruth Bratt taking the lead vocal and performance duties. They then filmed the song in a single take featuring Yorkshire Tea employees in the many very serious acting roles that were required.
The film received a hugely warm response from tea fans, was tweeted by comedians such as Sarah Millican and Rufus Hound and gained over 100,000 views in its first week online.
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