Beverage giant PepsiCo has released a new, artisanal cola product variant that targets the millennial generation by going back to old-fashioned.
Named after Pepsi’s inventor, Caleb Bradham, the new ‘Caleb’s Kola’ boasts of pure, simple and honest ingredients, such as sparkling water, Fair Trade cane sugar, kola nut extract, and a “secured blend of brown spices from around the world.”
Each 10-ounce glass bottle contains only 110 calories and 29 grams of sugar, appealing to the ever health-conscious millennial consumers.
Caleb’s Kola is currently being sold at Costco locations in Maryland, New York, Virginia and Washington, D.C., but will eventually be made available at other supermarkets.
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