Guardian/FSA Analysis: Poor Food Safety Leads To Over 60% Drop In Customers

 Golden Dragon Chinese restaurant in Newham, east London, was described by inspectors as the worst they had seen. Photograph: Newham borough council
Golden Dragon Chinese restaurant in Newham, east London, was described by inspectors as the worst they had seen. Photograph: Newham borough council

Analysis in The Guardian that one in seven takeaways in the UK have failed food hygiene inspections demonstrates the potentially crippling cost of getting food safety wrong. The analysis, based on Food Standards Agency data, found that overall more than 30,000 UK restaurants failed food hygiene inspections – 6.4% of the total.

Research from Checkit spells out the cost for restaurants:

  • 64% of consumers said they’d boycott takeaways with food hygiene ratings of 2 or below. Overall 61% won’t visit any food business with low ratings.
  • 75% said they wouldn’t risk dining at a restaurant that had been implicated in a food hygiene incident, even if recommended by someone that they trust.
  • 66% of respondents rated unclean or dirty premises as key reasons for not returning to a restaurant, well ahead of rude staff (32%) and slow service (16%).
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Sharon Nkansah, a food safety officer, inspects a KFC branch in Newham that received the highest score. Photograph: Martin Godwin for the Guardian

“This latest analysis spells out the dire consequences of poor food hygiene across the industry,” said David Davies, Managing Director, Checkit.

“Consumers simply won’t visit restaurants with low ratings – could your business lose over 60% of its customers and still survive? Food safety management isn’t just about cleanliness – a large number of businesses fail because they don’t have robust systems or adequate records in place and simply can’t provide evidence that they are running a hygienic, safe establishment. It is time for all businesses to invest in digital food safety technology if they want to survive in today’s competitive markets.”

The full findings from Checkit’s research, along with recommendations for food businesses, are available in The Financial Impact of Getting Food Safety Wrong management report, which can be downloaded from here.

Businesses are not required to display their food hygiene scores in England and Scotland. Photograph: Martin Godwin for the Guardian
Businesses are not required to display their food hygiene scores in England and Scotland. Photograph: Martin Godwin for the Guardian

Source: Checkit

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