Häagen-Dazs Unveils Layers and Layers of Decadent Combinations in New TRIO Collection

Built on a passion for transforming simple flavours made with the finest ingredients into extraordinary ice cream experiences, the Häagen-Dazs brand is revealing its newest collection, TRIO.

Layers of three indulgent flavours come together in each variety of TRIO: two unique flavours of Häagen-Dazs ice cream woven with crispy layers of Belgian chocolate. Every spoonful offers layer upon layer of exciting flavour and texture combinations, pairing the snap of fine Belgian chocolate with the smooth, rich ice cream texture for which the brand is known.

“We’re always thinking about ways to innovate while remaining true to our core values, which include creating perfect flavours using the highest-quality ingredients. We have found more diverse flavour profiles and textures create a more indulgent experience,” shared Kerry Hopkins, Häagen-Dazs Brand Manager. “TRIO takes a classic indulgence to the next level by offering layers of texture that are completely new to the ice cream category.”

The new Häagen-Dazs TRIO collection includes four flavours:

• Coffee Vanilla Chocolate: Three classic flavours come together as a tribute to the Häagen-Dazs brand’s first, and most cherished flavours. Layers of signature vanilla and coffee ice creams are woven between layers of crispy Belgian milk chocolate.
• Triple Chocolate: The ultimate chocolate triple threat: rich, creamy white chocolate and milk chocolate ice creams made from the finest cocoa and rich, sweet cream paired with crispy Belgian dark chocolate layers.
• Vanilla Blackberry Chocolate: The introduction of blackberry ice cream to the brand’s repertoire is perfectly united with signature vanilla and layers of crispy Belgian dark chocolate.
• Salted Caramel Chocolate: Decadent salted caramel and chocolate ice creams pair perfectly with layers of crispy Belgian milk chocolate.

The Häagen-Dazs TRIO collection is rolling out to national freezer aisles now and will be widely available by April 2017. All flavours are available in 14 oz. cartons at a suggested retail price of $5.49.

Source: Häagen-Dazs

  Dairy Product, Food, Haagen-Dazs, Ice Cream, Layers, Product Launch, TRIO, USA