HRG’s Window Display Creates Big Impact for Reyka Vodka in the UK

Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people.

For retail design specialists HRG, the journey from design to installation involved overcoming numerous challenges. Firstly, the site’s scale. HRG designers had to contend with filling a huge multi-metre window space that was over three metres deep and viewable from both inside the store and on the street. Coupled with this was a rounded end window that needed to integrate with the main window display.

HRG took a customised approach, devising a modular and practical application of the materials and props. By creating a set of beautiful Icelandic scenes, HRG helped to capture the spirit of the brand and bring it to life in the space.

Source: HRG

  Alcohol, Beverage, Campaign, HRG, Marketing, OOH, Promotion, Reyka Vodka, UK, Wholefoods, Window Display