Really Good Beer Society are on a mission to create gorgeous beer that helps solve important problems whilst you’re drinking it. Each beer is partnered with a charity and a percentage of sales donated with each purchase.
Business Challenge
The craft beer category is awash with activist brands, who talk a good game but fail to live up to the hype.
Really Good Beer Society breaks the mould by actually doing what it says on the bottle – brewing great beers that give back (with a B corp certification to prove it).
And with a strategic focus on high end bars and hotels, our design also needed to feel at home in a world of cocktails and canapés.
How do you create a brand with both purpose and poise?
Creative Solution by Derek&Eric
We started by clarifying and crafting the brand personality born from their actions – A joyful optimist
Our branding system begins from this playfully progressive point, building out from a logo that is both kinetic and balanced in its execution – an endlessly revolving wheel of colour and typography.
Through applications that deliver expressiveness through idiosyncratic precision and lively geometry RGBS cuts through the chaotic world of craft beer. Beer names and causes dove tailing nicely. Lovely!
Root Cause West Coast Pale Ale – Deforestation – Rainforest Trust UK
Tidal Save Session IPA – Ocean Plastics – Ocean Generation
Two Degrees Craft Lager – Climate Change – Soil Association
Wild Ways Craft Lager – Protecting Wild Animals
Source: Derek&Eric
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