LOST SHEEP COFFEE LAUNCHES SPECIALITY GRADE READY TO DRINK MILK BASED COFFEE TRACEABLE FROM FARM TO CAN

• New Aussie Style Iced Latte and Iced Mocha
• Barista quality coffee in a can
• Speciality grade coffee hand-roasted in the UK
• Fully traceable from farm to can
• Under 85 calories per serve

With Ready to Drink Coffee trending, Lost Sheep Coffee – the brand behind the UK’s first speciality grade airtight Nespresso Compatible Eco Pods – is launching a new range of barista quality, speciality grade ready to drink canned iced coffees that can be traced from farm to can.

The New! Lost Sheep Coffee Iced Latte and Iced Mocha ready to drink cans are made using the brand’s award-winning Get To The Hopper speciality grade coffee, a perfect blend of beans from Paranaiba in Brazil and Huila in Colombia (rated Grade 1a on the coffee industry’s standardised scale of 1 to 5) which are hand-roasted at the brand’s dedicated roastery in Whitstable to create a super smooth, chocolatey caramel blend.

Both drinks are made with skimmed milk and are under 85 calories a can, appealing to consumer demand for lighter options.

Stuart Wilson, Founder of Lost Sheep Coffee says:

“With Gen Z consumers more likely to drink ready to drink coffee than hot coffee,[1] the category is buzzing, yet right now in the UK there isn’t another brand using ‘farm to can’ traceable, speciality grade beans in a ready to drink milk-based coffee format.

“We want to be the first to do this, making fully traceable, speciality grade coffee more accessible to a new generation of coffee lovers.

“Many other ready to drink coffee products on the market use instant coffee as an ingredient, but ours uses speciality grade coffee beans, which are the highest grade you can get in the world.

“The blend we use is ‘Get To The Hopper’, our award-winning coffee that combines the finest beans from Paranaiba in Brazil (grown at an altitude of 1100 meters above sea level) with carefully sourced beans from Huila in Colombia (grown at altitudes of 1500 to 2000 metres.)

“This level of traceability is unique in the ready to drink market, meaning we are perfectly positioned to turn the category on its head with a speciality grade product that is completely new, as well as being cost-competitive.”

Wilson continues:

“With 35% of consumers interested in ready to drink coffee with functional benefits [2] functional coffee offers a strong opportunity for our brand as we innovate and expand the range, and we’ll be looking to launch products with added protein and vitamins as we head into the second half of 2024.”

New! Lost Sheep Iced Latte and Iced Mocha ready to drink cans are available from www.lostsheepcoffee.com Amazon, independent retailers and via distributors Lansdell Soft Drinks and Chapple & Jenkins from June 2024 with more stockists to follow. RRP £2.20 for a 250ml can.

Source: Lost Sheep Coffee

  Beverage, Coffee, Launch, Lost Sheep Coffee, Marketing