Lindt are the masters of crafting indulgent chocolate, elevating technical skill to an art form.
In our exploration, we discovered marble’s crucial role in achieving the highest quality chocolate, thanks to its natural properties that make it ideal for tempering.
We focused on bringing this story to life, using marble’s texture, refined finish, and artistic appeal to create an impression of pure elegance.
Introducing the exclusive Lindt Premium Collection.
Challenge
A box of chocolates is one of the all-time most iconic gifts – a pleasure both to give and receive.
Lindt has amazing pedigree in the category, producing well-loved assorted praline selection boxes for different occasions across a range of price points.
However, the last few years have seen a major shake-up of the shelf, with new entrants and energised competitors providing unprecedented choices, squeezing out traditional favourites.
How can design be used to reestablish a brand as the leader of a bustling category?
Solution
Lindt are the true masters of crafting indulgent chocolate experiences, elevating a technical process to an art.
By delving deeply into these techniques, we uncovered the critical role of marble – which due to its innate properties is used in the tempering of chocolate to the very highest quality.
We focussed on bringing this story to life, utilising the sensorial texture, exquisite finish, and artistic connotations of the material to create an unmatched impression of elegant opulence.
Source: Derek&Eric
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