Today, evian, in collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, has launched two attention-grabbing limited-edition bottles in blue and green: one still and one sparkling. This marks the first time evian has produced both iterations in glass form, building upon its 15-year legacy of luxury designer collaborations. The bottles combine eye-catching design with a connected experience focussed on well-being designed by SharpEnd using their io.tt platform.
Following the launch of evian‘s Mountain of Youth campaign earlier this year, the bottles encapsulate evian’s live young spirit with the inscription: “This is the Fountain of Youth”, which is emblematic of a shared credo between Pharrell and evian: that true wellbeing starts with water.
Pharrell re-imagines the age-old concept of The Fountain of Youth for evian through the lens of Humanrace, bringing it to life in a way only possible through this unique three-way partnership. As symbols of the mindset of youthfulness and well-being, the bottles are the perfect accent to tablescapes and add a touch of joy to the festive season.
Pharrell Williams, renowned for his timeless appearance, reveals his secret: “Staying hydrated is fundamental. These bottles represent more than just water—they’re a reminder that self-care can be joyful. My collaboration with evian and Humanrace will hopefully inspire people to embrace the small moments that contribute to our overall well being. The ‘Fountain of Youth’ phrase on the bottle is designed to start conversations at the dinner table and reminds us of the fundamental role water plays in our wellness.”
Dawid Borowiec, Global Director at evian, says: “evian, renowned for its real-life Fountain of Youth at its source in Evian Les Bains, has found an ideal partner in Humanrace. Born from Pharrell’s philosophy and his commitment to global well-being, Humanrace perfectly complements evian’s vision of joyful wellness. Together with this partnership, we aim to inspire people to prioritize their wellbeing in a way that is accessible and enjoyable to all.”
To breathe life into the concept of the “Fountain of Youth,” evian and Humanrace partnered with photographer and filmmaker Laura Jane Coulson. The captivating campaign assets celebrate inclusivity and being well. Set against Pharrell Williams’ uplifting track “Joy,” the campaign weaves themes of imagination, youth, and universal wellness.
Cameron Worth, CEO & Founder at SharpEnd added: “To collaborate with one of the world’s most respected artists as well as continue our work with an iconic brand like evian is a wonderful privilege and a great way to showcase the power of our io.tt platform to deliver localised experiences.”
Look out for the evian x Humanrace by Pharrell Williams limited-edition bottles, arriving on shelves worldwide in November 2024. Perfect for festive gifting, they’ll be exclusively available at select retailers.
Source: SharpEnd
You must be logged in to post a comment Login