London-based brand and packaging design agency Greatergood® Brands has unveiled Reformed Characters – a bold new brand shaking up the alcohol-free drinks category. Conceived and created entirely in-house, Greatergood® developed every aspect of the launch: from brand naming, strategy, and positioning, through to packaging design, retail strategy, and integrated marketing.
Reformed Characters is a premium range of alcohol-free botanical cocktails crafted for “healthy hedonists looking to take a break from booze”. Category research highlighted a consistent truth: alcohol-free drinks often felt like substitutes, a lesser than alternative. Greatergood® set out to rewrite that perception by building a brand and product range rooted in confidence, personality, and unapologetic self-expression.
From its cult-inspired name and irreverent tone of voice to its vibrant metallic can designs and character-led illustrations, every element embodies the idea of being “all character, no compromise”. Launching with three distinct SKUs – The Herbaceous Character, The Dark & Decadent Character, and The Bittersweet Character – Reformed Characters stands as a new kind of statement drink for those who want the full experience, without the hangover.
Source: Greatergood®
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