Clever Coffee Ice Cubes Campaign Features Paid And Organic Social Posts, And User/Influencer Generated Content Launches
Every year, millions of iced coffees are bought with high hopes, but with their ice melting, you’re eventually sipping a bland, lukewarm, watered-down puddle that tastes like betrayal. And most people end up throwing half of their coffee out. The solution, the Bad Ass Coffee “Rescube” Program – ice cubes made out of actual Bad Ass coffee, eliminating the problem of watered-down iced coffee forever, created by The BAM Connection.
The campaign features:
- A launch video that features dramatic footage of abandoned, watered-down iced coffees, followed by vibrant shots of Bad Ass Coffee Cubes saving the day.
- Numerous paid and organic social posts, In-store signage.
- Social Activation – user and influencer-generated photos of melted, diluted iced coffee found “in the wild.” #BadAssCoffee and randomly chosen posters can receive a discount code toward a new purchase.
“Watered-down coffee is the enemy, and our Coffee ‘Rescube’ Program is here to save the day,” said Maureen Maldari, CEO of The BAM Connection. “We care about coffee, and we’re on a mission to ensure that every iced coffee stays strong and delicious from first sip to last.”
Source: The BAM Connection
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