SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH!
THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for snacking on the run and be a real hunger buster for even the biggest appetite!
THE OPPORTUNITY: We wanted to celebrate the fun interactive BIG eating experience with a bold personality. The naming needed to be simple, fun, and hint at this new product format. The Impulse freezer is very crowded and busy, so our brand design needed to have some powerful impact to cut through the visual noise.
TARGET CONSUMER: The Slamwich is a big eat, so the target is anybody with a hearty appetite! Snacking on the go, for anybody who wants their Hunger, Slammed.
Source: Simon Pendry Creative
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