One-of-a-kind promotion will send winners to Transylvania for an exclusive Halloween party at the legendary Bran Castle, headlined by renowned international DJs
This Halloween, Flying Fish is daring fans to go where no beer brand has taken them before: Dracula’s Castle. Now open for entries, the “Do You Dare to Party at Dracula’s Castle?” promotion offers consumers the chance to win a once-in-a-lifetime trip to Romania, culminating in an exclusive, invite-only Halloween bash featuring world-class DJs at Bran Castle in Transylvania on November 7.
Flying Fish, the premium flavored beer known for the combination of fresh lemon for refreshment, continues to expand globally alongside the emerging beyond beer category. Building on that momentum, the brand is bringing its spirit of unexpected fun to Halloween – an occasion increasing in popularity globally – through one global promotion spanning six countries: South Africa, Brazil, Mexico, Belgium, Peru and Canada.
From neighborhood costume parties and haunted houses to local traditions, Halloween may be celebrated differently around the world, but the fascination with the spooky season crosses all borders. And few legends are as universally synonymous with Halloween as The Prince of Darkness himself, Dracula, a cultural icon whose story has captivated generations around the world.
With “Do You Dare to Party at Dracula’s Castle?,” Flying Fish is bringing consumers directly into the heart of that legend. The campaign culminates on November 7, when Bran Castle will be transformed for a night of immersive entertainment, elaborate storytelling, costumes and unexpected surprises. International DJs Sickick, Dubdogz, Miro, and more musical talent will headline the celebration, alongside special guest appearances yet to be announced.
“Halloween hasn’t always been a traditional beer occasion, and that’s exactly what makes it such a natural fit for Flying Fish – a brand built around the unexpected,” said Bruno Cosentino, President of Balanced Choices & Beyond Co. at AB InBev. “As Flying Fish continues its growth globally, bold experiences like celebrating Halloween inside Dracula’s Castle help us further introduce the brand to new legal drinking age consumers, who enjoy celebrating culturally relevant occasions.”
Created in collaboration with Wieden+Kennedy Mexico and U.K. experiential agency, We Are Collider, the campaign comes to life throughout September and October through paid social, digital OOH, creator content, limited-edition packs, retail activations and digital experiences. Four winners from each participating market will earn an all-inclusive trip to Romania and access to the November 7 celebration, with entries open through October 20, 2026.
“When you think about Halloween, Dracula is one of those rare characters that transcends generations, borders and cultures, so we wanted to take people directly into the heart of that legend,” said Jessica Apellaniz, Chief Creative Officer, Wieden+Kennedy Mexico. “Flying Fish gave us permission to turn something familiar completely on its head. Instead of creating another Halloween campaign people simply watch from afar, we’re inviting them to step inside the story and experience a night they could never have expected.”
For more information about Flying Fish and details on how to enter for a chance to party at Dracula’s Castle, visit www.flyingfishbeer.com. Consumers must be of legal drinking age in their market to participate; full terms and conditions apply.
Source: Wieden+Kennedy Mexico
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