International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 16th FAB Awards.
The ceremony for the 16th edition of the Awards was held last night at the quintessentially British – The Hurlingham Club in London.
The big winners of the night included AMV BBDO, who went home with the Agency of the Year Plate and Leo Burnett Chicago, who won two FABulous Awards.
AMV BBDO amassed an impressive six nominations on the night, bagging two FAB Awards in the process.
“The standard of work this year has been very high. The judges worked really hard and had to make some very tough cuts in the end. The quality of work is there for all to see. Congratulations to all of the work that were honoured, they truly deserved it,” commented FAB Awards President, Neeraj Nayar.
The winners per category are as follows:
Experiential Campaigns
Lidl’s ‘Dill – The Restaurant’ by Ingo, Stockholm
Ambient
Lidl’s ‘Dill – The Restaurant’ by Ingo, Stockholm
Coca-Cola’s ‘Small World Machines’ by Leo Burnett, Chicago & Sydney
Posters/Outdoors
Marmite’s ‘Neglect’ by AdamandeveDDB
Coca-Cola’s ‘Small Faces’ by Leo Burnett, Sydney
TV Advertising
Lurpak’s ‘Adventure Awaits’ by Wieden+Kennedy
Bell’s Extra Special Scotch Whisky’s ‘The Reader’ by King James Advertising
Marmite’s ‘Rescue’ by AdamandeveDDB
Collateral & POS
McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago
Ballantine’s ‘Ballance’ by Family Business-Front
Direct Marketing
Kit Kat’s ‘Advent Calendar’ by JWT Group, Frankfurt
Packaging Design
Lurpak ‘Slow Churned’ by Pearlfisher
Rosso del Vigneto Nuovo’s ‘Wine Pouch Revolution’ by Reverse Innovation
Tanqueray No. Ten by Design Bridge, London
Brand Identity
Plum and Spilt Milk (Restaurant) by Here Design
Retail Environment
McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago
Sales Promotion
Harvey’s ‘Copyright’ by BBDO Toronto
Integrated
Clark’s ‘Are You Clark Enough?’ by Hill Holliday, USA
Marmite’s ‘Neglect / Rescue’ by AdamandeveDDB
Branded Entertainment
Bud Light’s ‘Ian Up for Whatever Film’ by BBDO New York
Online Advertisement
Clark’s ‘Are You Clark Enough?’ by Hill Holliday, USA
Snickers’ ‘Yu cant spel properlie wen hungrie’ by AMV BBDO
Viral Marketing
Pepsi’s ‘The Magic’s in the Max’ by Arnold KLP
Bud Light’s ‘Ian Up for Whatever Film’ by BBDO New York
Website
Mountain Dew’s ‘Living Portraits’ by BBDO New York
Best Use of Media
Coca-Cola’s ‘FanZone – Superstar 2013’ by Mayer/McCann Slovakia
McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago
Advertising Effectiveness
Doritos’ ‘Jukebox’ by AMV BBDO
Welcome to Kit Kat 4.0 by JWT London
Kellogg’s ‘Give A Child A Breakfast’ by Carat UK
Lay’s Do Us A Flavour by Energy BBDO/ Xi Chicago
Kellogg’s ‘Tweet When U Eat’ by Carat UK & Isobar
Shakedowns Baby Carrots’ ‘Crunch Your Cravings’ by Proximity Canada
Design Effectiveness
KP’s ‘Phileas Fogg’ by 1HQ
Allinson Flour’s ‘Dusting Off’ by Family (and friends) London
FABulous Award across Press, Poster/Outdoor, TV, Ambient & Radio
Lurpak’s ‘Adventure Awaits’ by Wieden+Kennedy
Marmite’s ‘Rescue’ by AdamandeveDDB
FABulous Award across Packaging Design, Retail Environment, Logo Design & Brand Identity
Lurpak ‘Slow Churned’ by Pearlfisher
Tanqueray No. Ten by Design Bridge, London
FABulous Award across Direct, Collateral & POS, Guerilla, Sales Promotion, Integrated & Experiential
McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago
FABulous Award across Interactive, Online, Digital & Best use of Media
McDonald’s ‘Literacy Store’ by Leo Burnett, Chicago
Brand of the Year
Kit Kat
Agency of the Year
AMV BBDO, London
For a full list nominees and winners please click here.
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