East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude, Cornwall.
Titled Cornish Roulette, this quirky and entertaining parlour game contains tens sticks of hand-smoked & dried chorizo, making it the perfect gift for foodie friends.
Inspired by Constructivist art and classic boxing posters, the design has been conceived to evoke a strong sense of occasion, whilst positing a playful challenge to would-be participants.
Key to this fly-poster aesthetic is the angled application of the front label, whilst a cheeky twist to the existing brand identity is one of many playful details to discover across the pack.
“We worked with Cornish Charcuterie to create this special gift-pack for the Christmas 2019 season. We designed the pack to compliment the existing brand, whilst standing out as a limited edition item with a strong sense of occasion,” said the agency in their release.
Source: Adventure Stories
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