Sat Bains Chosen to Represent UK in Global Project to Reduce Food Waste In The Home

<strong>Sat Bains Chosen to Represent UK in Global Project to Reduce Food Waste In The Home</strong>

The Why Waste? Project returns for its second year with Massimo Bottura challenging three of the most influential chefs from around the world to transform food unjustly categorized as ‘waste’ into imaginative and delicious dishes. Representing the UK is Sat Bains of two-Michelin star restaurant with rooms located in Nottingham. Bains is accompanied by Césare […]

Making 100% renewable energy with physical PPAs for all of SIG’s carton packaging production in Germany

Making 100% renewable energy with physical PPAs for all of SIG’s carton packaging production in Germany

Already the first and only aseptic carton producer to produce all its packs with 100% renewable energy globally since 2018, SIG has further reinforced its commitment to go Way Beyond Good for the planet by directly investing in physical power purchase agreements (PPAs) that will secure enough renewable energy capacity to power 100% of its carton packaging […]

Fight the housing emergency – let’s all eat chocolate…

Fight the housing emergency – let’s all eat chocolate…

It might seem at odds to be selling chocolate to help end the devastation the housing emergency causes, but this is one way Shelter is tackling it. Family and Friends have been working with Shelter’s retail team to refresh an incredible initiative that was established a few years back to raise even greater funds and […]

Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation

<strong>Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation</strong>

Leading food and drink data marketing specialist, Serendipity2 (S2), is delighted to announce it has won global drinks giant, Diageo, as a new client. Initially, S2 will support Diageo to develop a robust go to market (GTM) approach for its innovative draught cocktails technology offering across the On Trade.  CEO of Serendipity2, Peter Flood, comments: “There is […]

SIG unveils next generation packaging 
line-up at Gulfood Manufacturing 2022

SIG unveils next generation packaging <br>line-up at Gulfood Manufacturing 2022

SIG announced today that it will be bringing its most advanced and sustainable next-gen technology solutions and packaging innovations to Dubai Silicon Oasis (DSO). The next-gen line-up of innovations will become the showpieces at the company’s Centre of Excellence at DSO, where business partners, food and beverage manufacturers, retail customers and entrepreneurs from the Middle […]

MR BUG BRINGS OUT ITS ‘GRUBBY’ GIFT BOX FOR DESERVING DOGS                                 

<strong>MR BUG BRINGS OUT ITS ‘GRUBBY’ GIFT BOX FOR DESERVING DOGS                                 </strong>

Look, no-one denies that dog antlers make a great photo opportunity and that a dog bib being worn over the festive period is beyond hysterical, but when push comes to shove what would your dog choose for that perfect festive stocking filler? The answer is as clear as day, because any dog that cares about […]

TESCO EMBARKS ON JOY-BRINGING MISSION FOR CHRISTMAS 2022, KICKING OFF WITH A BROADCAST CREATED BY BBH

<strong>TESCO EMBARKS ON JOY-BRINGING MISSION FOR CHRISTMAS 2022, KICKING OFF WITH A BROADCAST CREATED BY BBH</strong>

Tesco has today unveiled its Christmas campaign for 2022, created by BBH and featuring a broadcast from the aptly named ‘The Christmas Party’ – to reflect the mood of the nation and show that despite the tough current climate, festive merriment will still be high on the nation’s agenda. According to the retailer’s research, 87% of people claim that […]

Morrisons brings back festive hero ‘Farmer Christmas’ for second year running

<strong>Morrisons brings back festive hero ‘Farmer Christmas’ for second year running</strong>

Morrisons is bringing back Farmer Christmas for the second year running as part of its latest Christmas campaign. The character was so well received by customers last year*, that Morrisons is building on that success.  Farmer Christmas has been integrated throughout the whole of this year’s campaign to highlight the great quality and value of […]

Pudding it out there: Sainsbury’s reinvents the Christmas pudding in tongue-in-cheek fairy tale advert

Pudding it out there: Sainsbury’s reinvents the Christmas pudding in tongue-in-cheek fairy tale advert

Sainsbury’s much anticipated Christmas advert will air for the first time today. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of Sainsbury’s Taste the Difference Christmas range. Centring on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert brings to life the imagination and ingenuity […]