From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands. Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need […]
SIGNATURE EVO from SIG, the world’s first full barrier packaging material without aluminium layer for aseptic carton packs, has won the prestigious Gulf Sustainability Awards 2022 in the “Best Sustainable Product” category. SIGNATURE EVO, which will be one of the highlights of the Gulfood Manufacturing 2022 trade fair taking place from 8 to 10 November […]
• Pizza-making giant makes first steps into the supermarket with range of premium home ingredients • Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves • New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza
Pizza-making giant makes first steps into the supermarket with range of premium home ingredients Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza MAKING pizza […]
Brand design agency Taxi Studio unveils its latest work with the UK’s original gourmet burger brand, Byron, to elevate its market positioning and rejuvenate its brand experience. Founded in 2007, Byron was one of the UK high street’s most successful burger pioneers. It broke the mould of the uninspired cookie-cutter diner, providing an eclectic menu […]
THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]
Strategic design and innovation company Seymourpowell has unveiled its packaging and brand identity work for Woodcutter’s Daughter whiskey, the latest launch from Silent Pool Distillers. Woodcutter’s Daughter Rye Whiskey is the latest product to launch from drinks industry disruptors Silent Pool Distillers. Tearing up the rule book creating a blend of British and American whiskey, […]
McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years.
At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the […]
When two residents of Stillwater, Minnesota, Nick and Amanda Barthelemy, set out to develop a category of beverages called a “stilly,” they understood the responsibility of the task that stood before them. RTDs (ready-to-drink) and Hard Seltzers are booming in the US and abroad. However, the first wave of market entries saw the rise of […]
HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]
Having spotted a rise in popularity of Tonic Wines among a younger audience, CoBev wanted a brand identity and packaging design which resonated with this new audience whilst staying true to the products Jamaican roots, and so he teamed up with Bristol based creative agency Episode Two. Founder Amish spotted the rise in popularity of Tonic […]