Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with an irresistible taste that IAMS cats and dogs will love
To coincide with National Pet Day on the 11th of April 2021, IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. The campaign aims remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive. Celebrating over 70 years […]
Gü announces it has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. The Observatory International helped draw up the shortlist of agencies; and Gü handled the review directly, involving a final stage four-way pitch against Uncommon, Isobel and Lucky Generals. St Luke’s remit for Gü will include development of a new brand creative platform […]
THIS, the hyper-realistic plant-based meat start-up located in West London, is setting a minimum salary of £35,000 per annum throughout the company to take into account London costs of living and to treat people fairly for the work put into a fast-moving business like food startups. The initiative includes entry-level positions and offers approximately double the […]
Food and drink branding specialists, The Collaborators have created a new brand identity and packaging for gluten-free and vegan Italian food brand, White Rabbit, as it looks to ramp up its presence with new listings and NPD. White Rabbit has already established itself as a leading free-from producer, but with ambitious growth plans, founders Teo […]
The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter
Today, the PEDIGREE brand released a digital comic book that highlights the big personalities of small dogs. The comic book, entitled “The League of Hero-ish Small Dogs,” features a group of small dog friends who each have their own “hero-ish” qualities that they use to save the day. The comic book, called “The League of […]
The first commercial launch of SIG’s innovative and highly convenient closure combiMaxx has taken place in partnership with well-known German dairy Schwarzwaldmilch. Consumer demand for more convenience in packaging is constantly growing. SIG’s new wider closure combiMaxx is a solution which takes convenience to a new level, while also ensuring smooth and easy implementation on […]
Branding agency, The Space Creative has been appointed by Master Plant to help launch their Mee CBD powders and water-soluble liquids, aiming to make CBD a more accessible lifestyle choice for mainstream health-conscious consumers. With a more palatable price point and delivery system, Mee is on a mission to bring the healing power of plant-science […]
Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand.
Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (the soul of Naples) in a light and breezy 60’ TVC starring the iconic Neopolitan coffee brand’s Ambassador Serena Autieri. Brand Ambassador Serena Autieri narrates the TVC in a beautiful sing song voice, […]
Beet It Sport is taking nitrate dosage to the next level with the launch of Nitrate 8000 Concentrated Beetroot Juice Crystals. Each 210g tub contains 8,000mg of dietary nitrate, or 400mg of dietary nitrate per 2-scoop serving – that is three times more nitrate than alternative beetroot powders and crystals marketed to athletes. Unlike other […]
