LISTINGS SECURED WITH SAINSBURY’S & MORRISONS
KIND, the UK’s fastest growing healthy snack bar brand, is set to continue its ascent in the snacking category, with the introduction of a multipack format for three of its core bar variants; Peanut Butter Dark Chocolate, Caramel Almond Sea Salt and Dark Chocolate Nuts & Sea Salt. Each pack contains 3 x 30g bars, […]
CALLING ALL START-UPS TO APPLY FOR THE SIGCUBATOR PROGRAM
SIG announce that the first of three application rounds in 2021 is now open for their SIGCUBATOR program. Food and drink start-ups and small companies eager for an amazing no-strings attached opportunity can apply at no-costs until February 28th at www.sigcubator.com. SIGCUBATOR is SIG’s accelerator program for new businesses who need just the right spark to ignite the […]
The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink! Whilst the UK ketogenic movement has undoubtedly been a little slower out of the blocks than its US counterpart (where keto is out-performing both GF […]
Influencers left stunned & embarrassed as social media posts went out to over half a million followers
A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service and its ‘chicken’ pieces as real meat when they are made from peas and soybeans. Instagram influencers were sent packages from UK company, THIS™, claiming to be a new recipe box service called ‘Surprise’ that delivers different surprise recipes to […]
After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
As part of the government’s Kickstart scheme, fast growth baby and toddler food brand, Piccolo, has successfully secured the opportunity to offer quality job placements to young people. With the National Skills Academy for Food & Drink (NSAFD) and the Food and Drink Federation (FDF), young people have the chance to gain real industry experience […]
With the carton bottle combidome, contract packing solutions specialist Framptons will bring a unique packaging offer for an innovative range of beverages that includes plant-based drinks, smoothies, juices and dairy drinks in early 2021. SIG has partnered with Framptons to install a new generation combidome filler, which will be the first of its kind in […]
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]