Kingsland Drinks has announced its Vin Crowd brand will be teaming up with online clothing e-tailer Nasty Gal this year for an on-pack takeover. Launching in Summer 2021, the Nasty Gal collaboration will offer consumers the chance to win seasonal themed prizes and provide Vin Crowd shoppers with a 10% discount for the clothing webstore. […]
TVC to be rolled out this weekend
Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend. The campaign was created by Publicis Dublin for Heineken® Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC – which was filmed by director Karien Cherry & […]
Kallø, the leading rice cake brand owned by Ecotone UK, has launched its best-selling chocolate and yogurt topped rice cakes in twin snack packs (33g, RRP £1.00). Available in Morrison’s stores from March, the convenient new format features two jumbo servings, individually packaged and available in three flavour options: Vegan Dark Chocolate, Milk Chocolate and Yogurt […]
Pearlfisher has redesigned the brand portfolio for Swiss brewing icon, Eichhof beer, to take the brand forward with a new balance of brewing tradition and creativity and engage audiences by crafting unique stories and new ideas into every bottle. Brewed in the heart of Switzerland, Lucerne, for more than 185 years, Eichhof is now owned by […]
UP&GO, the challenger on-the-go breakfast drink brand, will launch its first ever TV advert on Channel 4 on April 9th during Gogglebox running for 6 weeks. The ad, created by TV advertising and video production agency Toast, highlights UP&GO’s partnership as the Official Breakfast Partner of British Swimming and was filmed at the London Aquatics Centre, home to the 2012 Olympic […]
The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]
Hard seltzers are the cool new wave of alcoholic drinks. They’re ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and Midday were asked to create a new premium brand led by the concept of the water’s edge – a place of […]
Cornish dairy-free ice cream brand Coconuts Organic has been relaunched as Cecily’s with the help of South West branding agency The Space Creative. The rebrand marks an important step in the brand’s journey as distribution ramps up and the market for vegan ice cream grows exponentially. Cecily's: dairy-free ice cream with Cornish soul from The […]
Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand
Havana Club Cuban Spiced, the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple. The product concept is intended to attract Millennial and Gen-Z consumers to the […]