Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers
Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury […]
There is no doubt that brand positioning is extremely important. It is how you are geared to speak to the world; what you have to say and importantly how you want to say it. It is how you want to distinguish yourself from your competitors and the way in which you intend to occupy a […]
April 2021 sees a bolder looking, ‘recipe invigorated’ Seed Snacks head to market, having spent Lockdown re-affirming its credentials as a tasty, nutritionally-empowered advocate for well-balanced, vegan snacking with a deliciously distinct, lightly baked profile.
Ever since being chosen for one of The Seed Fund’s sought-after philanthropic internships, Susan & Juliette instinctively knew Seed Snacks was bringing something ‘deliciously distinct’ to a fast-moving, vegan snacking movement dominated by fruit & veg crisps, protein balls, flavoured nuts & granola bars. Situated intriguingly somewhere between crackers and savoury biscuits on the fine snacking spectrum, Seed Snacks […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming […]
SIG joins AIM-Progress to collaborate for positive impact through responsible sourcing Today, SIG announces it is the first in the beverage carton industry to become a member of AIM-Progress, a global forum of leading fast moving consumer goods (FMCG) manufacturers and common suppliers, assembled to enable and promote responsible sourcing practices and sustainable supply chains. […]
Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with an irresistible taste that IAMS cats and dogs will love
To coincide with National Pet Day on the 11th of April 2021, IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. The campaign aims remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive. Celebrating over 70 years […]
Gü announces it has appointed St Luke’s as its lead creative agency following a competitive pitch, held entirely remotely. The Observatory International helped draw up the shortlist of agencies; and Gü handled the review directly, involving a final stage four-way pitch against Uncommon, Isobel and Lucky Generals. St Luke’s remit for Gü will include development of a new brand creative platform […]
THIS, the hyper-realistic plant-based meat start-up located in West London, is setting a minimum salary of £35,000 per annum throughout the company to take into account London costs of living and to treat people fairly for the work put into a fast-moving business like food startups. The initiative includes entry-level positions and offers approximately double the […]
Food and drink branding specialists, The Collaborators have created a new brand identity and packaging for gluten-free and vegan Italian food brand, White Rabbit, as it looks to ramp up its presence with new listings and NPD. White Rabbit has already established itself as a leading free-from producer, but with ambitious growth plans, founders Teo […]
