Quaker Oats is encouraging the nation to seize the moment, as part of a new multi-channel campaign and on-pack promotion launching in January
Promotional packs of Quaker Oats will offer shoppers some much-needed cheer as we enter the new year, with 1000’s of prizes available to be won*
The brand’s popular Go Forridge TV ad will also make a return, championing the new Quaker Oat So Simple sachets flavours: Classic Banana and Velvety Chocolate
Quaker Oats is inspiring the nation to kickstart the new year with purpose and positivity, as part of a multi-channel campaign: Have 2021 For Breakfast. Live from 4th January, the activity will feature an on-pack promotion, with 1000’s of prizes available to be won*, including home experiences, staycations and outdoor activities. “The prizes have been carefully selected […]
Australian Tea brand T2 Tea has hired London independent creative agency isobel to produce a new campaign for 2021, focusing on gifting. T2 were born in Melbourne, Australia, and are known for turning the world of tea on its head by creating brews that take you on a journey. Now with over 20 years of […]
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Take Back design innovation showcas-es an innovative returnable and reusable takeaway packaging solu-tion.
More than 8 million tonnes of plastic is dumped into our oceans every year, which tells us all we need to know about the poor waste management of plastic and just how little plastic is successfully recycled globally. Single use plastics in many formats are due to be outlawed from 2021 – we need a […]
The Coconut Collaborative, the #1 premium free from dairy brand in the UK, is launching its first ATL campaign with creative by big fish and media planning and buying by Yonder Media. Yonder Media was appointed to work with the free from dairy brand following a competitive pitch in October, with big fish briefed shortly […]
Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
Continuing its mission to revive the refreshment category, Smint is back on screens this January with its “Fresh Moments” campaign. Worth £5.8m, Smint is a big player in refreshment but sales across the category fell over the course of last year due to a major change in traditional purchase patterns as Covid-19 saw commuting, social and leisure occasions grind to […]
Coldpress takes another positive stride forward (March 2021) with the launch of its award-winning (World Innovation Awards) Cherry & Apple HPP juice with added benefits (750ml) in 270 Waitrose stores. Although juice as a total category remains in a precarious state of freefall (-50.2%), with regular juices unable to shake off their ‘high sugar’ tag; […]
- For this year’s Creme Egg campaign, Cadbury has partnered with ELVIS to throw an inclusive season-long celebration for the nation to mark its milestone birthday
- The through-the-line campaign aims to bring back the hype and get the nation excited about Creme Egg’s unique taste experience
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form of a Creme Egg Golden Goobilee in celebration of the brand’s 50th birthday. The push was developed in partnership with creative agency ELVIS. To mark the milestone birthday of a British icon, Cadbury has partnered with […]
Fibre One from General Mills is helping shoppers start 2021 as they mean to go on with an exciting new ATL campaign. The fastest-growing weight management snack bar brand[1] will be back on TV screens with a refreshed TVC, whilst also challenging the nation to ‘Take30’ in a new wellbeing initiative. The first of its kind […]
Weetabix Food Company has partnered with Morrisons to create a new sports nutrition food box, offering a selection of protein products at great value, that can be delivered direct to consumers. Available to order now and retailing at £18 the box will contain three brands: x4 Weetabix On The Go Protein drinks, x4 Premier Protein […]
