adam&eveDDB is behind a new OOH campaign for Colman’s called ‘Local legends’ to demonstrate the condiment brand’s support for the nation’s local food businesses while raising awareness of them within their communities. To do this, adam&eveDDB worked with 150 small, local food businesses around the country, from fishmongers to farm shops, to get their names […]
Pearlfisher has redesigned Tyson Foods’ chicken on a stick range, Grab It, to attract a wider audience and bring a modern, convenient and tasty approach to healthy snacking on the go. Tyson Foods, Inc is one of the world’s largest food companies and a recognised leader in protein. The Grab It chicken on a stick […]
Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has signed BMB as its first creative agency. The appointment was made after a pitch handled directly by the brand. There was no previous incumbent agency. BMB will drive brand awareness and support distribution growth, through an engaging, culturally relevant campaign that will […]
Green Saffron, led by their Anglo-Indian food entrepreneur and chef founder Arun Kapil, are an award-winning independent Irish brand that produce stunning spice blends, sauces, rice, and chutneys made with spices sourced by their family members in India. Uniquely, their fresh spices travel from ‘source to sauce’ in just 8 weeks, and the Green Saffron […]
Oat market leader Quaker Oats has thrown their delicious product in the mix to show TikTok how the baked oats trend is really done. One of many culinary moments to hit the social platform recently, it presented the perfect opportunity to get the brand on board and join in the conversation. It also offered the […]
INNOVATIVE DIGITAL SOLUTION OFFERS A SMARTER WAY TO SERVICE FILLING MACHINES AND LOWER COSTS
LACBOM, a Brazilian dairy company offering plain and chocolate milk products in SIG carton packs since 2019, has expanded its partnership with SIG by opting for Remote Services from SIG. This latest innovation offers a smarter way to service filling machines and to generate more filling line uptime. SIG’s Remote Services are now installed at the LACBOM […]
Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]
Thorncroft Cordials, acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market. Faced with the challenge of the sugar tax, the James White team have successfully reduced the sugar content without compromising the unique Thorncroft flavours. To mark this change, the range has been […]