Japanese candy brand makes UK debut with distinctive new brand voice and social campaign
Japanese fruit-flavoured sweet brand, HI-CHEW, makes its UK debut this week with a distinctive new brand world and social campaign created by Fold7. Targeting a sweet-loving, digitally native Gen Z audience, this is the first time the brand has used an agency to define its positioning and visual universe. Founded in 1918, Hi-Chew’s parent Morinaga […]
European mochi brand Little Moons is expanding its management team with the appointment of Ross Farquhar to the role of Marketing Director. Little Moons introduced Europe to mochi ten years ago, established the category and still leads it with over 25 million mochi sold last year. The brand has seen dramatic growth over the last year, despite the […]
NESCAFÉ 3in1 changed their packaging earlier in the year. The launch of the campaign coincided with the annual Apple Keynote address; an event where Apple launches their new products and innovations; this year, the iPhone 12. NESCAFÉ tactically announced their launch by parodying tech company product events. These tech events are often huge and impressive […]
REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, […]
So what exactly does it mean..?
There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us… ‘We need to be more relevant’ […]
UK launch of Grateful Pies from independent founder Farika Holden who discovered the dish in the pages of her grandmother’s recipe book. Grateful Pies, launching on November 3rd, has evolved over time from a dish discovered in the pages of the family recipe book of Milly Pearl O’Shea, the grandmother of founder Farika. The recipe […]
Food and drink branding specialists, The Collaborators have designed a new quality assurance mark for English and Welsh Classic Method sparkling wine. Working with Master of Wine, Sarah Abbott and Wines of Great Britain (WineGB) – the national association for the English and Welsh wine industry, the brief was to clearly differentiate classic method as […]
Craft drinks startup, Tom Savano, has partnered with other artisanal brands to help families who need it most by donating all profits from their limited edition, artisanal Christmas hamper.
‘Tis soon to be the season of giving, family and togetherness. And British startup, Tom Savano Cocktails , is doing just that with a new seasonal campaign. There’s no doubt that 2020, for most of us, is something we want to leave behind, however there’s still an opportunity to #SaveChristmas, especially for those who need it most. Collaborating with […]
Mockingbird Raw Press is a new brand creation by B&B studio for Life Health Foods UK, encompassing brand positioning, creative strategy, naming, brand design and packaging. A specialist in premium cold- press technology, Mockingbird Raw Press will launch in fruit and vegetable smoothies and juices with further categories to follow. Generic functionality Underwhelmed by the […]
Known for being one of the best Italian dry gins in the world, the multi-award winning Seven Hills has unveiled a modern new look, inspired by the hills that established the foundation of Roman civilization and culture. 100% Italian-made, Seven Hills is committed to delivering the most authentic Italian experience, using botanicals, ingredients and materials, […]